task

Pull two letters out of a hat then work backwards, combining them to create an overall brand and identity.

result

I morphed together the letters P and A in order to form a logo for a new ski company: Powder Alliance. The negative space allows the A to peek through while simultaneously hinting at a snow-capped mountain.

role

Conception | Production (Print/Digital)

notes

Credit to Oakley for base of jacket mockup.

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