The Body Shop
Problem:
The Body Shop needed a quick turnaround for a project surrounding their partnership with Tony’s Chocolonely.
Together they were launching a campaign to promote awareness for The FOREST Act in an effort to acquire more signatures. This launch would coincide with The Body Shop’s sustainable refill program initiative.
Solution:
I worked with my team at Kworq on the Creative Direction and Design for this project. We made limited edition chocolate wrappers, postcards, and flyers for the two NYC pop-ups, along with digital promotional materials for advertisements, email blasts, and organic social media posts.
The FOREST Act was successfully introduced to the Senate and is currently under review.
The Body Shop’s Refill Program has been successfully implemented in over 400 stores, with another 400 stores on the way!
Like Hotcakes!
The limited edition Tony’s chocolate bars that Kworq designed were all gone within the first twenty minutes at pop-up #1!
At pop-up #2, Tony’s came prepared with many more, and still ended up having to restock several times because the bars were in such high demand. Yum!
Project Credits
Kworq: Agency
Gabriela Della Corna: Creative Direction, Design, Event Photography
Melanie Berra: Art Direction, Design